SalesSense International Ltd

With Dynamics 365 and Storm Technology, SalesSense elevated its sales processes with the creation of a growth ready CRM.


A trusted business partner, SalesSense International Ltd take a fresh approach to the design and delivery of managed services solutions, partnering with its clients to deliver outstanding results and exceptional customer experiences. Leveraging digital technology, SalesSense provides a range of customer service, sales and advisory programmes through their unique sales-orientated service and service-oriented sales operating model.

With an ambitious growth objective, SalesSense sought to formalise its commitment to delivery excellence and needed a solution that would help them transform and accelerate the growth of its delivery capabilities. To achieve this, they partnered with Storm Technology to help transform their CRM solution to help manage the customer lifecycle, from lead to client, while improving visibility into resource availability for better project planning.

The solution of choice was a dynamics model-driven app that utilizes the best Dynamics 365 Sales functionality including account and opportunity management. A Business Process flow was also implemented to help complement and reinforce the well-designed and implemented SalesSense operating model to drive new sales. Further integrations such as Outlook and SharePoint allowed for even more efficiency minimising the need to move between systems.

The new solution has delivered greater visibility for SaleSense while driving future growth, helping move opportunities through the sales funnel faster and maximising opportunities for up or cross-sell. Speaking on the partnership with Storm, SaleSense noted that they were pleasantly surprised at how quickly they could get up and running with the solution, attributing this to the ‘technical expertise and commitment of the team at Storm’.

Business Benefits

Bringing the benefits of a growth ready CRM, SalesSense enriched customer experience with Dynamics 365 for Sales.

A Proven Model

Storm mirrored existing workflows within D365 for Sales to ensure the new CRM system would complement and reinforce existing business processes.

Visibility At every stage

The new CRM solution provided enhanced visibility across all stages of the account management process and a Business Process flow was implemented, helping users through the sales process.

A Blueprint for Growth

Native integration with SharePoint and Outlook increased productivity and Storm consultants helped maximise adoption and overcome change management obstacles.

Read the SalesSense Case Study in Full


“We looked at Salesforce but began favouring Dynamics 365. We were already a Microsoft 365 customer and Dynamics native integration with SharePoint and Outlook applications was very attractive to us..... it was clear that Storm could bring the SalesSense Operating Model to life through Dynamics 365.”

Paddy Cumiskey Head Of Technology, SalesSense International Ltd

“The CRM solution has changed a lot about the company in a short space of time. The benefits of the integration with SharePoint and Outlook has increased productivity immediately. Storm consultants worked with us to maximise adoption, providing hints and tips to overcome common change management obstacles.”

David Lowe Chief Marketing Officer, SalesSense International Ltd

Contact our Solution Experts

Get in touch to find out how Storm Technology can help you grow your business with scalable, future-ready solutions.