Windsor Motor Group

Established in 1964, Windsor Motor Group is a trusted name in the motor distribution industry, supplying new and used cars to customers across Ireland. In 2024, Windsor Motor Group embarked on a digital transformation journey to help support its mission of providing the best quality, affordable cars and the highest customer service standards to its clients.  

With the vehicle appraisal involved in over 90% of sales, Windsor aimed to transform this manual and time-consuming, paper-based process to a modern, fully digitised process. This digital transformation would in turn enhance operational efficiency by creating a more streamlined approach to vehicle valuations and condensing the purchasing cycle. Moreover, digitising the appraisal process would help Windsor standardise the appraisal and sales process across its network of 11 dealerships to ensure consistency in the value and quality of appraisals given to customers. 

To help achieve their digital transformation goals, Windsor partnered with Storm Technology, who helped develop and implement a custom vehicle appraisal solution using Microsoft's low-code Power Platform. With the app now enabling self-service vehicle appraisals, customers no longer have to travel to the branch and carry out an in-person appraisal, streamlining the process for both the business and its customers. Following the roll-out of the appraisal app, Windsor sought to further enhance the system by adding another module to its existing Dynamics 365 CRM system, Customer Insights. This application has helped unlock a 360-degree view of the customer journey and enabled the team to create custom workflows and personalised campaigns to complement and enhance the use of the new appraisal app.