Windsor Motor Group

Enhancing customer experience and building a platform for growth with Dynamics 365.


Established in 1964 Windsor Motor Group has grown from strength to strength, with the group's reach totalling 24 dealerships across Dublin, Galway, Wicklow, Louth and Meath. Recognised as a trusted motor distribution and servicing provider, Windsor’s success can be attributed to its ongoing commitment to the delivery of sales and service excellence combined with the strength of the customer relationships developed.

To further strengthen customer relationships, re-enforce processes and enhance reporting across the group, Windsor embarked on a digital transformation journey. One that would see them introduce a modern Customer Relationship Management (CRM) solution, one that could not only meet their existing requirements but future requirements in the years to come.

To address this challenge the business embarked on an evaluation process to identify the right fit solution for their current business needs. During the RFP process, the team met with Storm Technology, a Microsoft solutions partner who was able to demonstrate how cloud-based CRM solution, Dynamics 365 (D365) could deliver upon their existing requirements while offering the flexibility for future customisation and system integrations. Central to this suitability assessment was the ability to integrate with the existing Dealer Management System, a business-critical solution that manages the journey of the vehicle from purchase to after-care and parts

An agile cloud-based solution offering instant access from any browser, once the right credentials have been provided, D365 combined with the adoption of Microsoft 365, enabled the team at Windsor to transition with ease to remote working in the face of Covid-19.

Business Benefits

Windsor Group future-proofs Sales and Marketing with best-in-breed CRM solution Dynamics 365

A Flexible Solution

Designed to support growth, the D365 solution has been introduced in a phased manner and allows future customisations as the business evolves.

Enhanced Transparency

Delivering improved transparency across the entire sales process, from lead through to invoicing at both group and individual dealership levels.

Improved Customer Comms

Click Dimensions enables Windsor to personalise customer communications while ensuring compliance with data protection legislation.

Read The Windsor Case Study In Full


With improved transparency across the entire sales process, from lead through to invoicing, the new solution provides our management team with greater visibility across our dealership network. We can now analyse sales data from across the organisation quickly and easily, enabling us to pinpoint potential opportunities or even to drill down to an individual dealership level to review performance.

Enda Martin, Head of IT, Windsor Motor Group

With Storm, we have settled into a very good support relationship. We have a dedicated account manager who understands not only the system but our business and processes. When we go to them with a question, they have the user and business knowledge to understand the business need, meaning we don’t have to waste time explaining the importance of a change or the business complexities behind it

Enda Martin, Head of IT, Windsor Motor Group

With Storm we were able to replicate our existing processes, integrating with our Dealer Management System and further customising the CRM solution to align with our existing processes, rather than changing the processes that already worked for our business to fit the technology.

Enda Martin, Head of IT, Windsor Motor Group

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