D365 Customer Insights – A Leading B2B Marketing Automation Platform
Microsoft has just been named a leader in Gartner’s 2024 Magic Quadrant for B2B Marketing Automation Platforms with its innovative marketing solution, D365 Customer Insights.
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Recently updated to unify both customer data and journeys, D365 Customer Insights is Microsoft’s dynamic marketing automation solution that enables businesses to maximise the value of their data to enhance market segmentation, better personalise content and drive impactful campaigns. D365 Customer Insights allows businesses to consolidate transactional, behavioral and demographic data to build more detailed customer profiles that can then be targeted and nurtured with the assistance of AI. It is for the 3rd consecutive year that Microsoft has been named a leading B2B marketing automation platform in Gartner’s Magic Quadrant, highlighting the impact D365 Customer Insights has had in the marketing space. Below we discuss some of the key reasons why D365 Customer Insights has gained leader status in Gartner’s Magic Quadrant.
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AI Innovation
As with many Microsoft business solutions, D365 Customer Insights has been infused with the power of AI to streamline daily tasks and boost worker productivity. Copilot in D365 Customer Insights can be used to assist marketers in a range of tasks including the below:
Drafting, reviewing, editing and optimising content
Generating image recommendations
Building customer profiles and segments using natural language
Summarising interactions and communications with leads
Analysing customer behaviour to predict patterns and trends
Creating customer journeys
These features have the power to dramatically reduce the time required for busy work, so marketers can focus on more strategic tasks and maximising the impact of their campaigns.
Unified Data
As part of the Dynamics 365 suite of products, Customer Insights can integrate seamlessly with other Dynamics solutions such as D365 Sales and D365 Customer Service to align marketing, sales and customer service data. This means organisations can eradicate data silos and ensure smooth data flow across teams. Further, businesses can unlock a holistic view of their customer journeys to build 360-degree customer profiles, enhancing marketers understanding of their customers so they can deliver the right content at the right time.
Global Network
Gartner’s Magic Quadrant highlights the strength of Microsoft’s regional support and partner network across the globe. With support available in over 40 different languages, a global network of over 7000 resellers and over 350 distributors and channel partners, D365 Customer Insights users are guaranteed to receive the support they need, when they need it.
If you would like to learn more about D365 Customer Insights, contact one of our solution specialists today. Alternatively, you can check out our Glenveagh case study to discover how they integrated Customer Insights to strengthen customer relationships and enhance campaign impact.
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