Grow Your Digital Store with Business Central & Shopify

With the D365 integration allowing for the swift transfer of data, between Business Central and Shopify, many business leaders want to learn more about how it can help them to grow their online store. Below we look at the benefits of ERP integration and more specifically the Business Central integration.

The author of this page: Conor Reynolds
Conor Reynolds, Marketing Intern May 11, 2022

Firstly, Shopify is an eCommerce platform which enables users to easily start selling their products online by offering a suite of services including customer engagement, marketing, shopping and payment capabilities. Used by over a million businesses around the world, it is affordable and user friendly. One key benefit of Shopify is that it enables organisations to create a flexible online store with a range of integrations and additional features, including the D365 Business Central integration.  

Why integrate with ERP?

Online selling is mandatory for the survival and growth of organisations in the post-Covid world. However, one issue that organisations are facing because of this is how to effectively manage stock to ensure that customers are given the choice and selection to evaluate compare and buy the right products at the correct prices. For this, real-time monitoring and updating of stock levels is essential. With customers expecting this level of real-time stock insight, placing an order only to find out post payment that an item is out of stock creates buyer frustration which can ultimately harm customer retention and your bottom line. Therefore integrating an ERP system with your online store is essential. Let’s explore just some of the benefits D365 integration with leading online platform Shopify can deliver to your organisation. 

Increased Agility

Connecting D365 BC with Shopify helps retailers to implement more agile business processes, eliminating distractions and keeping the business focus on selling. With connected data from across your online stores and business operations, you can quickly respond to consumer demands to adjust product pricing and merchandising. Business Central also supports multiple Shopify store scenarios such as muti-tier pricing strategies. As well as this Shopify also adds many more eCommerce related features into D365 Business Central which are not available by default. These include features such as an eCommerce section in Customer and Item cards and custom data import and export.

Eliminate Manual Processes

By eliminating manual processes, integration with D365 BC will help your organisation improve accuracy and enable your team to remain focused on customer experience. The integration will improve visibility into stock, pricing, existing customers and order history, order status, billing and payments. The solution allows you to manage inventory levels over multiple locations, sending stock updates to Shopify. Inventory can be managed through regular updating of the latest prices, inventory availability and item information, all of which is automatically done on Shopify. This improved visibility results in faster customer inquiry responses, timely returns and refunds, and more accurate order processing.  

Better Performance

Enhanced operational efficiency will not only save your organisation time and reduce costs but can also translate into better results and faster decision making. With automatic synchronization between systems for price changes, product updates, and customers, users can expand online presence while minimizing overheads. At the end of accounting periods, Dynamics 365 Business Central will help merchants handle their financial reporting and tax reporting as required by local legislation. 

To learn more about how you can leverage smart integrations for your organisation, contact us today

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