Power BI Recognised as Leading Analytics and Business Intelligence Tool

For the seventeenth year in a row, Microsoft has just been positioned as a leading platform provider in Gartner’s 2024 Magic Quadrant for Analytics and Business Intelligence Platforms with its low-code data visualisation solution, Power BI. Below we discuss some of the standout features of Power BI that have contributed to this achievement. 

The author of this page: Rachael Kavanagh
Rachael Kavanagh, Marketing Executive Aug 12, 2024

Power BI is Microsoft’s data visualisation and business intelligence tool powered by low-code. Power BI allows users to create interactive data visuals, dashboards and reports to better understand data and empower strategic decision making. Power BI can be integrated with your enterprise resource planning software, Excel, Teams and other tools to streamline your organisations reporting processes. A powerful tool that unlocks new levels of productivity and insight for business workers who rely on data to strengthen decision making, leveraging Power BI can lead to a return on investment of up to 321%, according to Forrester. 

Further evidence of the solutions' ability to drive business success, Gartner’s 2024 Magic Quadrant for Analytics and Business Intelligence (ABI) Platforms recognised Microsoft as a leading platform provider with Power BI as its data and business intelligence solution. Gartner's Magic Quadrant for ABI Platforms involves a thorough analysis of some of the top ABI platform vendors on the market, evaluating features like data visualisation, governance, collaboration, reporting and automated insights. Below we discuss some of the top features of Power BI that have distinguished it as a leading ABI solution. 

Gartner's 2024 Magic Quadrant for Analytics and Business Intelligence Platforms (Source: Gartner)

Copilot in Power BI 

Microsoft’s partnership with OpenAI ensures that Microsoft solutions, including Power BI, will always be up to date with the latest advancements in generative AI. Copilot in Power BI, a virtual assistant powered by generative AI, promises to transform how users interact with their data and reports. Copilot can create entire report pages and generate a narrative visual to summarise the page or report. Users can then ask Copilot questions about their reports in Power BI to better understand the data and summarise key insights effortlessly, helping businesses maximise the value of their data. 

Copilot in Power BI (Source: Microsoft)

Integration with Other Elements of Power Platform 

Power BI is one of five low-code solution platforms that make up Microsoft’s Power Platform. As such, Power BI can integrate seamlessly with the other elements to further enhance functionality. Integrate Power Automate to automate various processes and workflows based on your Power BI data, such as sending email notifications or routing a report to a manager. Integrate Power BI with your own custom Power App to generate reports leveraging data from your business app and gain powerful insights that help you improve decision making. 

Accessibility 

Microsoft’s competitive pricing strategy makes Power BI an affordable data visualisation and business intelligence solution of choice for many organisations of varying sizes across industries. As well as this, the comprehensive functionality and user-friendliness of the low-code solution means it does not require extensive user training so you can streamline the ABI platform implementation process and maximise user adoption. Further, Power BI can be easily integrated with other solutions including Teams, Azure, Dynamics and M365 as well as a vast range of solutions outside the Microsoft ecosystem. This means organisations are less likely to be restricted by their current digital environment, further streamlining solution implementation. 

If you would like to learn more about Power BI, contact one of our solution specialists today. 

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