Unlocking Business Advantage With AI

With many businesses planning to invest in Generative AI in 2024, this blog explores some of the key ways that Generative AI tools can help your business unlock value.

The author of this page: Eamon Keane
Eamon Keane, Senior Software Engineer Apr 03, 2024

Once perceived as a complicated and expensive technology to implement, AI is now taking centre stage with the introduction of Generative AI-based tools such as ChatGPT making it accessible to not only businesses but to consumers. In January 2023, ChatGPT hit 100 million active users making it the fastest-growing application in history. While the sudden popularity of ChatGPT may have made AI appear as a new phenomenon, this is not the case with virtual assistants and chatbots being widely used across a number of industries for some time now. Further, technology leaders such as Microsoft have been integrating AI into its business technology solutions over the past few years, with this work culminating in the recent launch of Microsoft Copilot, your AI-powered copilot for work.  

Generative AI's surge in popularity in 2023 has forced business leaders to explore the potential application of AI within their organisations. According to PwC's report, Bot.Me: A Revolutionary Partnership, 67% of executives believe that when used alongside humans, AI can help improve operations. With the pace and volume of work constantly increasing, businesses and employees are struggling under the weight of it. Microsoft’s 2023 Work Trend Index report explores this noting that both leaders and employees are eager for AI to help lift the burden. Due to this potential, more and more businesses are seeing GAI as a vital tool to help them remain competitive.

Generative AI can offer many benefits that can transform different areas of business. Before diving into AI, business leaders should try and understand the potential benefits and use cases. While Generative AI is constantly evolving and the potential benefits may expand, organisations looking to implement Generative AI now should set their expectations accordingly.

Below are some common use cases of GAI that can be applied across almost any organisation. While there are more specific use cases of Generative AI for different industries or users, the below gives a general overview of the kind of benefits of using Generative AI in your organisation.

Executive & Management Assistant

This application of Generative AI can provide answers to queries and produce data based on operational data. This saves both time and resources by eliminating the time needed to locate this data and pull out insights.

Content Creation

Allow Generative AI to create a first draft of proposals, operating procedures, project summaries and other regular content that is produced to help automate processes and streamline your delivery function. This can also be helpful for workplace communications.

Attracting & Retaining Clients

Harness the power of Generative AI to scale capabilities, reach new clients and markets as well as retain current clients through the creation of personalised interactions and campaigns based on organisational data, for example data stored in a CRM system.

Training & Development

Generative AI can support employees when it comes to upskilling and professional development by producing step-by-step personalised training and development plans for your organisation.

If your business would like to learn more about unlocking business value with AI, get in touch to speak to one of our specialists.

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